This is a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.
Production: Magnifico Illustration Agency / Client: Y&R Advertising
Rome
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/3c2043ca-080d-4cb1-8c4e-5f7792e3a50d_rw_1920.png?h=61e1ba3b8cfae8cd8af666ed85907b49)
Roma - Gladiator
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/bc5f573c-1b28-422a-b193-fa9c76652241_rw_1920.png?h=2dbaf84c980f335852496d47a04557fe)
Napoli - Pizza Chef
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/a12829f0-df02-4455-8924-24c76e2369df_rw_1920.png?h=621489853cc2af0b7cff5f5352cf091b)
Venezia - Gondola Driver
Here's the initial pencil sketches that I shared with the client
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/04a19020-f808-4448-b363-1f67eeef1205_rw_1920.png?h=a29a005b6605ef05c0ab4871f9b0681b)
This is how the illustrations were used in the social media campaign
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/14cb742d-839f-47cf-aa46-26e66a48eb78_rw_1920.png?h=6866f0c67e4432b4c17443d4debbbfe1)
Thanks for watching! Please review, comment and share if you like this project. More updates and cool stuff on my Instagram.