This is a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.
Production: Magnifico Illustration Agency / Client: Y&R Advertising 
Roma - Gladiator

Napoli - Pizza Chef

Venezia - Gondola Driver

Here's the initial pencil sketches that I shared with the client
This is how the illustrations were used in the social media campaign
Thanks for watching! Please review, comment and share if you like this project. More updates and cool stuff on my Instagram.


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