This is a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.
Production: Magnifico Illustration Agency / Client: Y&R Advertising Rome
Here's the initial pencil sketches that I shared with the client
This is how the illustrations were used in the social media campaign