![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/92e62f6e-d539-428b-830c-b1b31f8a2ca7_rw_600.png?h=facfa5d399fa2933deda236914fe5fc2)
Poste Italiane recently launched a new service to pack and ship Italian food goods around the world. To support the launch we have a created a series of cheerful and delicious food characters that represent the excellence of Italy.
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/aeba5845-92ee-4c7a-9adb-c990e818ffcd_rw_1200.gif?h=60e2dc8eb6931c9bf80413fd644186a2)
This family of characters is made of 6 products, 4 classic and 2 seasonal. Each character is in company of one or more friends and has a specific color palette.
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/c8e351dd-8c84-44b4-a075-e5ea9cd18d08_rw_1920.png?h=fa14e0040d955520284cb97d1d689d6d)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/15a25553-91d4-46a2-9170-38bd53be2779_rw_1920.png?h=7a5f7078c81c218f76d79363cb402786)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/ee89040b-49ff-4e94-926d-c940e48e735a_rw_1920.png?h=71b516ad5adfd2134a73e515d2201fda)
The 6 characters have been used on posters, flyers, cut-outs, stickers and all sort of promotional and marketing materials. They've also been displayed on video walls inside the main post office locations around Italy.
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/c4548113-a8fe-497d-b781-ee5c27bfada9_rw_1920.png?h=fc10b65dceb1a60018b08a96efae6cb2)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/e1661393-d6ee-4e3b-914e-da639b20b2d2_rw_1920.png?h=257732cfe10c53130128dc76365db4f5)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/476086fa-1895-4d49-8661-3cbc430d46b6_rw_1920.png?h=3469efface8381a784a20e2336393f30)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/1229f92c-a229-4661-b4b1-94ad5b8449e3_rw_1920.png?h=6eb480824ceb7806fa42e0e7b7922cae)
![](https://cdn.myportfolio.com/607a62c57497f1e165318a2aa6e05c91/2abdbdef-c9d3-4437-8c74-bfeadcf50a30_rw_1920.png?h=f5b0a69f8848f3d7751c055da355edd1)
Ultimately, we've created a short video to promote and explain the new service.
Credits:
Client: Poste Italiane / Art direction: IBG Wave
Illustration: Mauro Gatti / Animation: Stefano Meazza
Project Management: Nicola Morino
Production: Magnifico Illustration Agency
Project Management: Nicola Morino
Production: Magnifico Illustration Agency
Thanks for watching! Please review, comment and share if you like this project!
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